Hyper-local, omni-channel program with testimonials from actual customers and technicians, targeted by zip codes in multiple metro areas. Over 50 markets were reached with 36% sales lift for all markets.
Role: Art direction, design and production lead
- Worked with a small design team, project and account managers
- Involved from concept to final delivery
- 2 offers per metro area
- 5 to 10 zip codes in each metro
- 7-10 drops for direct mail and emails
- Versioning of tactics based on offer, number of drops and zip code combination
- Full campaign support with tactics such as emails, banner ads, handouts, giveaways, signage, sweepstakes, tents and booths, even food trucks
- Support for client sales teams: kick off for each campaign
Campaign Kick Off Collateral
Vehicle Wrap – Food Trucks
Door Hangers
Landing Pages and Microsite
Direct Mail
Campaign Assets Usage Guides
Event NFC Handout
Emails
Event Collateral and Giveaways
Event Table Toppers
Kiosk Registration Site
