Hyper-local, omni-channel program with testimonials from actual customers and technicians, targeted by zip codes in multiple metro areas. Over 50 markets were reached with 36% sales lift for all markets.
Role: Art direction, design and production lead
- Worked with a small design team, project and account managers
- Involved from concept to final delivery
- 2 offers per metro area
- 5 to 10 zip codes in each metro
- 7-10 drops for direct mail and emails
- Versioning of tactics based on offer, number of drops and zip code combination
- Full support for events with event specific emails, handouts, ads, premium giveaways, signage, sweepstakes, tents and booths, even food trucks
- Support for client sales teams: kick off for each campaign
Event Table Toppers
Vehicle Wrap – Food Trucks
Emails
Event NFC Handout
Static and Animated Display Ads
Direct Mail
Direct Mail – Laminate with Tear-Off
Direct Mail – Laminate with Tear-Off
Event Registration
Door Hangers
Campaign Assets Usage Guides
Campaign Kick Off Collateral for Client Event Teams
Event Collateral and Giveaways
Landing Pages and Microsite
