Technology-based, constantly evolving direct mail program targeted for retention and acquisiton audiences. 20 to 125 audience segments depending on the year of execution. Running 12+ years. 60%+ conversion rate. (Yes, sixty+).
Role: Print design, print production lead, production support for digital and retail
- Designer and print production lead for 6 years
- Organized and streamlined versioning process dropping QA LOE significantly especially for A/B tests with similar creative
- Production support included retail packaging prep, illustrations, UI versioning and retouching